STORIES represents the modern pilgrimage: a post-tourism movement that requires more from our local-to-global exploration of this planet.
As we travel, we will...
- Be ambassadors of positive change everywhere we go.
- Focus on the journey and the people we meet.
- Be curious about and respectful of the location and the culture.
- Leave a location better than we found it.
- Properly prepare (physically, mentally, and emotionally).
- Perfect the art of going and returning.
- Discovery through direct relationships.
- Wander and wonder: Nurture the direct relationships with our audience and our people. Wander the world, share the wonder, humanize the experience.
- Develop those relationships as we would any other.
- Get personal with vibrant people.
- Expose the journey, the vulnerability, the transformation.
- lluminate people in their place.
- Dive into, speak to, pull from the rich palette of experiences inherent in our people and our subjects.
- Immersive honesty and harmony.
- Talk about the trip honestly, from up close.
- What are the honest questions we need to ask?
- The harmony of the trip, and the group we travel and interact with is very special. Respect it. Honor it. Enjoy it.
- Roots and perspective.
- Shine light on the world through other’s eyes from a place of humility and relatability grounded in our heritage and history. Not only seeing the new, or the new in the familiar, but seeing it through other’s eyes, from their perspective.
- Near and far, grand and granular, how do we breathe life into these stories from a fresh perspective and speak to C4+C?
- Take heart and give awareness.
- How do we wake up our audience? Shake them up?
- See content as an offering to the people and the culture, a gift to say thank you for your hospitality, and a way to help educate our audience about the culture, and how to respectfully travel to these places.
- Define the challenges and obstacles, outline the approach and plan, walk the transformation, share the growth and awareness.
- How do we exercise our duty as ambassadors by paying homage to the cultures that welcome us and the causes that matter to their place in this world? How do we leave it better than we found it? How do we not only respect the culture and people of our locations, but also enrich them, demonstrate how we have been transformed, and pay that knowledge forward?
- Kaizan and ikigai.
- Highlight the way of life (kaizan) and purpose through practice (ikigai) through daily habits and routines.
- Demonstrate how people practice life, and maintain their commitment to practice and progress.
- Tactile passion, challenge, and joy.
- Create lighthearted, optimistic and positive content, without sacrificing the edge, the dynamic nature, the reality of people and place.
- Highlight the moments of higher and lower intensity to balance peaks, valleys, attainability, and accessibility.
EDUARDO
“If I do not rock climb for a long time, it seems that I feel meaningless in life, that everything is in a huge hurry.”
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LUCY
“Climbing for me has always been meditation.”
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ANNA
“Before surfing, if I look back on my life, I feel like I was just drifting but surfing gave me this structure.”
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LIZZY
“If I’m not in a mood to create, I just respect that because I think we have different ways to express ourselves.”
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JOANA
“This sea and these rocks are what gave me strength and purpose in this life.”
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NICOLAU
“As a child, I invented and named sites and somehow created a map in my imagination that I still own and use today.”
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MAZARI
“Being born near the sea gives you strength and shapes you in an incredible way.”
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FRANCISCO
“Perhaps we should learn to slow down our rhythms so that they look more like the rhythms of nature”
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PITCH
“I would say that Lisbon is about joie de vivre, it’s about being in a good mood every day, it’s wandering the streets and being happy, a simple life.”
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DIOGO
“Every Portuguese carries the energy of the ocean with them.”
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FILIPA
“Whenever I sing, after that I feel fresher and lighter.”
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RICARDO
“These cars are the shape of freedom.”
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JOANA
“My dance comes from a creative impulse within me to express myself artistically.”
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MAURO
“It is becoming less of a secret that Lisbon has such an incredible energy and is so full of art and creativity.”
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ANNA
“I don’t find being vegetarian restricting, it’s a moral standpoint to me and if anything a conversation starter.”
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RITA
“I’m in a happy place when I’m cooking vegan food and bringing family and friends together with a really delicious meal.”
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FRANCISCA
“Our culture rotates strongly around the ocean and our deep knowledge and respect for it.”
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TIAGO
“Portugal in general, and Lisbon in particular, are one of the places in the western world where there is respect and consideration for ecology in the way we do things.”
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MANU
“I don’t do anything without connecting myself with nature.”
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RITA
“I feel like I'm doing good capoeira practice, or teaching well, when I feel that people can disconnect a little, that is, get out of their own heads and interact with the group or the place.”
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INDIA
“The big change for this more sustainable life is in the young people who travel and study abroad.”
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DASHA
“Portugal is an incredibly creative country that is very inspired and values the beautiful nature that they have in their country.”
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LISA
“After many years of traveling, about three years ago we came to Portugal and found it to be the perfect place to start our yoga retreats, events, and teacher trainings.”
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NAZARENO
“I grew up in the world of martial arts and when I was about 23 years old I started practicing Asthanga Yoga…”
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