intentionally built
Since 1992 we’ve been on a journey to nurture a positive impact through the way we operate. Our clothing is built for durability with the people and planet in mind, so you can feel good about investing in long-wearing style that endures.
our practice
Our approach to sustainability is holistic - we take a three pillar approach:
protect
We believe in the transformative power of playing outside, so protecting our playgrounds is crucial. We’re committed to several initiatives including responsible material choices and plastic free packaging.
conserve
We share finite resources, so we are working on our mission to continue to make durable products and employ more circular practices that breathe new life into materials that would otherwise be discarded.
empower
We wouldn’t be able to create apparel 
you love without people in every step of our supply chain. We’re committed to empowering the communities where our factories are located by partnering with organizations RISE and Planet 
Water Foundation. 
Previous Slide
Next Slide
Image of Pam and Beaver hiking
1992
Timeline Line
prAna is founded
in Carlsbad, CA
Image placeholder for the timeline module
1993
Timeline Line
First product hits
the market
Image of organic cotton
2004
Timeline Line
First use of
organic cotton
Image placeholder for the timeline module
2005
Timeline Line
First use of
recycled polyester
Image showing prAna's first polybag program
2010
Timeline Line
We join the Fair Labor Association & we launch our polybag reduction program
Image placeholder for the timeline module
2011
Timeline Line
We bring the first Fair Trade Certified™ apparel to the market
Image of canopy's hot button report
2013
Timeline Line
We join Canopy Style and convert all of our manmade cellulosic fibers to be sourced from dark green shirt rated suppliers per Canopy’s hot button report
Image placeholder for the timeline module
2016
Timeline Line
All down is Responsible Down Standard (RDS) certified

Launch of pilot program for garment repair and resale with Renewal Workshop
Image of prAna's recycled nylon
2018
Timeline Line
First use of recycled nylon
Image placeholder for the timeline module
2019
Timeline Line
We publish our supply chain list and join Canopy’s Pack4Good
Image of prAna's recycled nylon
2020
Timeline Line
We launch the Responsible Packaging Movement
Image placeholder for the timeline module
2021
Timeline Line
100% of our consumer packaging is plastic-free & our Portland store becomes zero waste gold certified
Image of prAna's recycled cotton addition
2022
Timeline Line
First use of recycled cotton

Pilot for resale at our retail stores
Image placeholder for the timeline module
2023
Timeline Line
prAna becomes the second apparel company to offer apparel made with Regenerative Organic Certified® Cotton and the first to offer sweaters containing Regenerative Organic Certified® Cotton
Image of prAna's planet water sponsored program
2024
Timeline Line
All virgin wool is RWS certified

We sponsor our first Planet Water project
our partners
On a local level, we seek to protect, conserve, and empower through partnerships with
organizations like Access Fund, Planet Water Foundation, RISE, and Surfrider Foundation. 
View All Partners & Memberships
An background image explaining prAna's corporate responsibility
corporate responsibility
Our three pillars of work are supported by a strong foundation of corporate practices and policies within our broader corporate responsibility practice, ranging from restricted substance list to factory fair labor standards.
Learn more here.