Kelly Potts’ exuberance for life can be contagious; all thanks to her life-long participation in sports. As a teen she formed a passionate relationship with nature when she took up surfing, marrying sport with the outdoors, and since then has centered her life around adventure and wave hunting. It is with no surprise that Kelly decided to share the great gifts she gained through surfing with her Maui community, and for the past five years has proudly provided free surfing clinics and retreats for local females. Through the sport of surfing Kelly helps females discover their inner lordess, while perpetuating sisterhood.

“Design that sets you free” to me means my clothing should give me the freedom to participate in multiple activities, and not be limited to specific articles for specific activities. Freedom to wear those sweet yoga pants out surfing, then dress up in for a night on the town.