The area of social responsibility is incredibly complex and no brand alone can address problematic issues such as lack of law, or enforcement, or cultural behaviors and practices around the world. When prAna became a member of the Fair Labor Association in 2010, it allowed us to tap into the people and resources that have been working on issues of labor and human rights directly. It also gave us a new group of like-minded partners to collaborate with, so that moving forward we could be more successful in our efforts to improve the working conditions in the factories where our products are made. In February 2015, the FLA accredited prAna’s social responsibility program, reviewing and verifying our efforts are aligned with our commitment to human rights.