our story
live the experience
prAna is more than apparel—it’s an invitation to live the experience. Every piece we create is a balance of style and functionality, crafted with care for both people and planet. We hold ourselves to the highest standards of transparency and accountability, so you can feel confident in what you wear and why you wear it. Because for us, movement is more than motion. It’s how we connect, explore, and keep becoming—breath by breath, stride by stride.
our roots
In 1992, Beaver and Pam Theodosakis set out on a journey to make sustainable and stylish fashion for those who live active lifestyles. And from those days of assembling each piece by hand in their garage, using fruit crates to transport products, and cutting hang tags from repurposed paper, we’ve come a long way. But throughout it all, our vision, values, and culture have held strong—still rooted back to that small garage in Carlsbad, California, following our mission to make clothing with a higher purpose.
what does prAna mean?
The word prana comes from Sanskrit. It means breath, and is considered the life-giving force, the universal energy that flows within and among us, connecting us with all other living beings.
pra·na /'prän /
noun | Hinduism
Breath, a life-giving force.
pra·na /'prän /
noun | Hinduism
Breath, a life-giving force.
intentionally built
Since 1992 we’ve been on a journey to nurture a positive impact through the way we operate. Our clothing is built for durability with the people and planet in mind, so you can feel good about investing in long-wearing style that endures.
Learn more about our sustainability pillars here.
Learn more about our sustainability pillars here.