prAna - born from the experience

In 1992, what began as a simple love of the outdoors has moved with us through all of our adventures over the years. It has brought a breath and vitality that continues to energize our thinking and designs.

Nature has guided prAna since the very start, with its abundance of color, materials and energy along with endless inspiration to make products that can be well worn and, more importantly, well lived in. Whether in our sports, our travels or in our yoga practice, the adventure has never failed to make us many wonderful friends and memories. For these incredible generosities, we are grateful and hope to give back something in return.

We’re always looking for new ways to fold the intention of sustainability into our materials and practices, working to reduce the impact on soils, water supplies and other natural resources.

Every day we learn something new about the world and our need to be global citizens. We have set our intentions on what matters most to us and have made a commitment to align our actions with our values.

As any one with a regular practice of sport, hobbies, meditation and internal growth - living your values is constantly challenged by the world around you.  prAna’s path is the same, and sometimes customers and friends are surprised that we don’t have everything buttoned up and have all the answers.  prAna has products and practices that are at odds with our values, we are not perfect by any means, we have a lot to learn. To help us get there, we have set up a more formal sustainability program, the idea is to build and manage a master plan that aligns our company actions and products with our values.  We look forward to raising our own level of awareness, education, discipline, and action on the long and winding road of sustainability.