Dean Potter - 900 Feet Up With Nowhere to Go but Down
MOAB, Utah — He had learned this extreme form of tightrope walking from a homeless man who wrote books on quantum physics. But that was years ago, while goofing around on a flexible piece of nylon webbing tied close to the ground between a tree and the bumper of a Chevy van. This was something else entirely for Dean Potter, one of the world’s best climbers, barefoot in the dying sun last Friday, walking between ledges…
view rest of story.
Dean Potter Evening
On February 9th, surprise guest Dean Potter visited Denver Climbing League at Paradise Rock Gym for at the close of competition award ceremonies for young climbers from recreational to elite. Dean talked with the young competitors about his personal climbing experiences, signed autographs, posed in photos with fans, and passed out chalk bags & climbing goodies from prAna. Dean is in town for the prAna flagship store opening on February 13th on Broadway & Pearl, Boulder CO.
PrAna Merchandising Contest Results
In June, prAna launched a contest among retailers nationwide. The "Build a
prAna Environment" merchandising contest was designed to encourage retailers
to conceptualize and build prAna-themed environments in their stores. prAna
received an overwhelming number of entries and was very impressed by the
passion and creativity demonstrated by all who participated.
Introducing "Scapegoat by prAna"
prAna expands its product offering to include a premium line of technical
outerwear marketed as "Scapegoat by prAna."
Scapegoat addresses the savvy male consumer who values a seamless
combination of purposeful function with classic form. The collection is a
modern interpretation on mountain outerwear, urban style and classic
American work wear and features the highest quality technical fabrics and
innovative construction techniques. The result is a premium outerwear line
that is "technically correct and always appropriate."
The Scapegoat Fall '07 line was displayed in the prAna booth at Outdoor
Retailer in Salt Lake City, August 9 - 12.