prAna Natural Power Initiative
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In an effort to minimize our footprint and create clean energy awareness, prAna created the Natural Power Initiative.
In 2005 prAna launched the Natural Power initiative with a goal to raise awareness among consumers, partners and industry peers about the benefits of renewable energy. In 2006, the company offset 100 percent of the energy consumption for 250 retail locations across the United States, its corporate offices and all of the homes of its full-time employees. For 2007 & 2008, prAna added 100 European and 50 Canadian retailers to its program by supporting wind farms and clean energy projects globally to help support ongoing development of clean energy sources throughout the world.
This year, prAna's Natural Power initiative is expected to prevent the emission of almost 9,000 metric tons of greenhouse gases – the equivalent of removing 1,677 average cars off the road or off-setting the amount of carbon stored in 2,081 acres of trees annually.
Wind generated power is a clean, renewable source of energy which produces no greenhouse gas emissions or waste products. prAna is an ancient Sanskrit word which is often defined as pure energy, vitality of the spirit and most notably breath. It feels natural to us that prAna becomes an ambassador for wind generated power. As a matter of fact our very first t-shirt design fourteen years ago was a simple, old fashioned windmill proclaiming 'natural power' - who would have thought that a simple gesture like that could have inspired us to be better householders?
We chose to begin with our retailers as a way of saying 'thank you' to those who have grown right alongside us - it's a way of being inclusive. The bottom line is, we feel grateful that we have come to a point that we have the resources to launch initiatives such as this - a direct result of the efforts of all involved. In addition we feel this is one of the most effective ways to begin the conversation with you directly about the things that matter most.
These goals are consistent with our dream here at prAna - to use the brand as a vehicle to create positive change.
