Journey Towards Sustainability
“A brand should give much more than it takes from the world”. This has forever been prAna’s simple answer to the complex challenge of sustainability. prAna’s reason to be and to continue on is based on an increasingly mindful use of natural resources, but also on our ability to motivate our community of customers and peer businesses.
Just as the word “prAna” means so much more than “breath”, the idea of “sustainability”, for us, reaches far beyond organic fabrics, natural fibers and recycling. Our seva is not solely within our products. Perhaps more importantly, it lives within prAna’s tireless attempts to inspire, integrate and socialize a more caring and proactive approach to the world around us.
We certainly don’t have all the answers, but we do promise to continue our search for better ways of making and doing things. It was a pledge that started us down this path more than 20 years ago. Continue reading..