Started in a garage in Carlsbad, CA 1992, we have always been proud of our California heritage. This season we celebrate this tradition by profiling some of our ambassadors who share in that “Born In California” heritage. Nole Cossart is a second generation Californian with deep roots on the Central Coast. This is part one of Nole’s story.
My name is Nole Cossart. I’m a 27 year old surfer, father, and entrepreneur and I live in Santa Barbara, California. My Dad was born in Los Angeles, which is probably why I was not. As a surfer and an artist the city was too chaotic and stifling for my dad’s personality, so he went north to find his place. That place is where I was born. I was raised in a little rural pocket of California on the coast. My mom and dad moved to this empty piece of land after college to create their life and home from the ground up. They built their own house while they lived in it, starting with a single room. They planted an orchard. For 2 years their shower was the hose on the lawn until a proper bathroom was built. My parents preferred freedom to comfort, and I inherited that.
It’s amazing what a willingness to be scrappy will get you. Growing up I enjoyed the luxuries of nature, and the freedom to adventure around our property and beyond without much consequence. We went to the beach religiously, rain or shine. I gradually learned what hard work was (and how to avoid it). There was always a list of things that needed to be done on our property and in the orchard.
As I got older, I found it hard to fit a mold. I had inherited my parents’ values - to live close to the land with the freedom to drop work duties for the day if the surf is pumping. Going to school and working traditional jobs clashed with this paradigm, so there was often a feeling of dissonance in my endeavors.
In recent years my life has caught up with my priorities and wrapped itself around them. I started a small business making wine from apples and honey, working closely with a few friends in Santa Barbara who grow apples and keep bees. My business is not so demanding that I can’t step away from it to go surfing when it’s good.
Looking back at my homeland and upbringing, it feels like I can follow a thread from everything in my current life back to my parents and the property I was raised on. I can see how I’m trying to pass those values of resourcefulness and life balance on to my daughter. I’m certain that with whatever path she finds she will feel close to the land, and make time to enjoy it.