prAna ambassador Anna Ehrgott speaks about sustainability, surfing, and the perfect triad created by the city that she calls home.
On her commitment to Sagebrush, her sustainably-minded surfboard bag company:
I started sewing board bags about four years ago. I was working five jobs, dawn patrolling daily, and sewing in any down time I had. There are so many elements that aligned for Sagebrush to get off the ground. All the time spent alone humming away at my sewing until midnight undoubtedly counted for something. That phase allowed me to push myself to get the designs right and really find out how hard I could work and exactly how badly I wanted the business to succeed. The next part was as equally imperative, if not more. It was the support of friends believing in me. It was my old roommate buying the first couple bags,
it was my boss at Mollusk Surf Shop deciding to sell custom board bags through the store, and it was friends helping promote the brand. A true testament to the proverb “if you want to go fast, go alone. If you want to go far, go together.” It is the people around me who have helped my business survive thus far and continue to build. I want to stay true to my mission of making environmentally friendly surf and travel accessories. Ultimately, I would love to have a design space or some sort of warehouse where I can get creative with friends, hire inspiring people to work beside and see what happens when we put our minds together.
If you are a surfer and live in the Los Angeles area, you have undoubtedly been touched by The Bu in some form or fashion. Anna talks about how this iconic surf spot has informed her surfing:
Malibu. It’s no secret how perfectly the cobblestone point sculpts the summer’s south swells. It’s a historical site that has been recognized for being sacred long before surfers began flocking here. One of the first houses ever built in Malibu is the lone structure overlooking the point, The Adamson House, which originally belonged to a ranching family. Before that, the Chumash were coming here, collecting mussels that thrive on the rocky sea floor. They named the spot “Malibu,” which translates to “place where the surf sounds loudly.”
This place influenced my surfing more than anything. What an arena to come and sit on the shoulder watching some of surfing’s most iconic and graceful longboarders ride waves. I can’t think of another sport where beginners can so closely practice alongside their idols. I was entranced watching Lance Carson, Kassia Meador, Kio Inagaki, and if I was born a couple decades earlier, Miki Dora would be on that list too. As far as living in Los Angeles County goes, I can only think of it as this triangle of everything I need – a city with a fabric district and an airport at one corner, perfect waves at another, and the hiking trails and nature surrounding my home at the third point.