prAna Partners With Outdoor Outreach To Support Local Youth
This Holiday Season, Choose A Gift That Gives Back
CARLSBAD, CA (December 16, 2014) — PrAna is donating a portion of the proceeds from its specially curated “Give More” collection of apparel and accessories to Outdoor Outreach.
This non-profit organization’s mission is to empower at-risk and underprivileged youth to make positive, lasting changes in their lives through outdoor activity. This is the third year prAna has worked with the non-profit on a campaign like this one.
“One of prAna’s core values is the idea of SEVA— an ancient Sanskrit word that means selfless service,” said Nancy Dynan, vice president of marketing at prAna. “We want to be a vehicle for positive change, and we try to fold that idea into everything we do. The staff, volunteers and students of Outdoor Outreach truly inspire us—that’s why we’re excited to help.”
In past years, the funds prAna has donated as a result of this partnership enabled more than 15 young people to participate in Outdoor Outreach’s comprehensive inner-city after-school program for an entire year. The program includes after-school support, and outdoor adventures in rock climbing, surfing, snowboarding, backpacking and mountain biking.
“This partnership is a natural fit. We share with prAna our belief in the transformative power of the outdoors and are thankful for the opportunity to connect with people that understand the value of our work and are inspired to give back,” said Ben McCue, Executive Director of Outdoor Outreach. “By purchasing a gift for yourself or a loved one, you are giving a young person a connection to the outdoors that might just change their life.”
The Give More Collection includes eight top-selling styles, featuring prAna staples like recycled materials, organic cotton, and attention to every detail. Please join prAna as it supports the local youth community. You’re invited to shop this special collection of men’s and women’s items, donate directly to Outdoor Outreach, or volunteer your time. To learn more, please visit prAna.com/outdooroutreach.
PrAna is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. Born from climbing and yoga, the prAna team creates mindfully designed, purposeful and stylish apparel for free-spirited people to pursue their passions on the water, mat, rock, trail, and street. From its beginning in 1993, prAna has been committed to weaving sustainable practices into its operations and supply chain, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. PrAna is also conscious of its impact on communities and has worked to include a growing number of fair trade styles every year. It is the first major apparel company in North America to offer Fair Trade USA certified products and accessories. PrAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia.
For a list of prAna retailers, please visit prana.com/dealer-locator.html