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Ayurveda Life: Let’s Go Shopping Ayurveda Style

Monday, December 1st, 2014

We are excited to bring you another post in a comprehensive series on the practice of Ayurveda. ‘Ayurveda Life’ is a weekly series of posts from some of the most influential Ayurvedic authors and organizations. We are proud to partner with Banyan Botanicals and hope that you enjoy and share these posts with your communities.

Let’s Go Shopping… The Ayurvedic Way!

Ayurveda Life: Let's Go Shopping Ayurveda Style via prAna Life

Ayurveda touches every part of our lives, right? So it would make sense that Ayurveda even touches on shopping! Is that the best news you’ve heard all day? Ayurvedic shopping! Permission to shop. Healthy, personalized shopping?! Yep, you betcha.

As you are learning more about the doshas, it’s super fun to watch them in action. People-watching is one of the most fascinating things in life, so toss in some Ayurvedic knowledge and you’ve got entertainment for years.

You remember our doshas right? Vata, pitta, and kapha are the three doshas that govern our personalities, physical builds, emotional tendencies, and the nature around us. Let’s take a peek into the shopping world of the doshas.

Ayurveda Life Let's Go Shopping Ayurveda Style via prAna Life

How they spend

Vata shopping: Vatas will spend money as fast as they make it. Like the windy beings they are—*whoosh*—cash goes flying out of their fingers as soon as they walk out the door. Vatas are most prone to impulse buys, which may result in buyers remorse, because they didn’t think through their purchases first. Or, maybe they just changed their mind. They will promptly return the item to get the cash back, and then buy something else just as quick. A vata wardrobe has a lot of variety so they can look like a different person any time they wish. Vatas have the hardest time deciding what to wear in the morning and will try on several outfits (often making a mess) before they settle and head out the door in the nick of time, or even a teensy-bit late.

Pitta shopping: Pittas don’t love to shop. They only shop out of necessity and they usually know what they want to buy ahead of time. So, a pitta person will show up at the store, have someone help them find what they need (if they don’t call ahead and put it on hold first), pick it out, and go home. They do not lurk, browse, or window-shop. Nada. They just want to get what they need and move on with their day. Pitta wardrobes tend to be the least creative and they might wear the same thing often. They like to rely on simplicity in their wardrobes so they don’t have to have to think about it too much—their time is better spent on other things. Plus, reliable clothes keeps them punctual—a pitta’s favorite thing.

Kapha shopping: Kaphas love to shop. They love to saunter, browse, touch, linger, and enjoy. They also really like stuff (kaphas are the sticky dosha, and like to collect things). Kaphas are inspired by the creativity and loveliness of items in stores–it brings them lightness and happiness. Once a kapha finds something they love, they will buy the same thing in navy, khaki, red, and black. Even if multiple colors are not available, they might buy an extra piece just in case. They have elegant tastes and will spend on high-quality items. Just the same, if there’s a sale, it’s a kapha-extravaganza and they will buy all the multiples of things at the sale to keep them in a closet (for a rainy day that never comes) or give them away as gifts.

Now, you might be curious to know what kinds of clothes these specific doshas will buy? Just as different as their spending and shopping habits, their clothes will be different, too.

Ayurveda Life Let's Go Shopping Ayurveda Style via prAna Life

What to buy

Vata: Vatas are almost always cold, so they like anything fuzzy, puffy, fleecy, sweatery, hooded, and thumb-holed (it keeps their little wrists covered). Vata’s clothes will likely have a baggy fit, which makes them look bigger than they are (for them that’s good because vatas tend to be small-framed) and more importantly, allows for movement, so they can continue to wiggle around in true vata fashion. Vatas like to wear layers because they tend to get cold and change their mind. Colors that are best for vatas include warming colors that absorb heat like black, charcoal gray, chocolate brown, reds, oranges, purples, corals, and hot pink. These colors also compliment their olive skin and are “autumn” colors, which is also vata season.

Pittas: Pittas will look for clothes that compliment their muscular build, are well made, a good fit, and of good value. Because pittas run hot and sweat easily, they do best in soft, breathable, natural fabrics with a proper fit. In the heat, pittas will opt for loose, flowing clothes. However if clothes are too loose, pittas will feel “sloppy,” and if clothes are too tight, pittas will get hot and crabby. Colors that are best for pittas are cool spectrum colors found in nature like teal, sky blue, cobalt, pale blue, emerald green, sea foam green, white, and yellows. These colors also compliment their naturally pink skin and are “summery” colors, which is pitta season.

Kaphas: Kaphas always look put together. They accessorize with jewelry, shoes, purses, and head ensembles (as if their awesome looking hair isn’t enough). Kaphas will wear clothes that usually hug the lower body and are blousy on top. This shows off their rockin’ curves and gives their upper body room to breathe (for their big chests—to hold their big hearts). If anything around the chest or stomach is too tight, they will not feel good. Kaphas feel best in dark and warm colors but the fabrics should be lightweight, so they don’t weigh down kapha. Colors that are best are oranges, purples, reds, pinks, blues, and greens. Any colors that evoke vibrancy are great for kapha, since these colors are “spring” colors, which is also kapha season.

~Monica Bloom

Monica Bloom is an Ayurvedic practitioner, writer, lecturer, and creator of the Ayurvedic blog, A Blooming Resource on Ayurveda. Her purist delivery of Ayurveda’s ancient wisdom fused with Midwest humor and practicality make her an impactful entertaining healer. Monica is a wife, mama of a spirited toddler, and owner of three animals. She currently works a 40-hour corporate grind in San Francisco, making her an expert at tucking Ayurveda neatly into our modern lives. Join the fun on Facebook and her blog.