New Outerwear Collection Part of prAna’s Largest Sustainable Offering Yet
Fall 2014 Collection Includes Fresh Designs, Latest Prints, And Popular Originals
CARLSBAD, CA (August 11, 2014) — With focused attention on creating unapologetically stylish and versatile outerwear, and a continued commitment to sustainably-made apparel for all sorts of active lifestyles, prAna is excited to share its Fall/Winter 2014 line, now available in stores and online.
“This season’s collection is full of warmth ,” says prAna Design Director Ellen Krimmel. “We’ve got vibrant prints and colors, cozy vibes and new for prAna, we’re expanding our mindfully-designed, built-to-last outerwear collection for the second year.”
The women’s wool-blend Lily Jacket comes in three colors and features oversized buttons at the collar, with hidden details that will help keep you warm. The men’s 600-fill down Lasser Jacket is a sporty zip-up that comes insulated and water resistant with an adjustable hood. Both offer do-anything protection with go-anywhere appeal.
For the yoga mat, or for fall layering, the new women’s Mika double-layer tank top and Saffire leggings are stylish, new pieces that are just the right blend of fashion and function. The men’s yoga line is highlighted by the Logan short, with quick drying recycled polyester fabric, and the heritage Sutra pant made with a hemp-blend fabric.
And some of the best climbers in the world helped design the men’s Continuum climbing pant, made with durable organic cotton stretch canvas.
“With the dog days of summer behind us, we know some of the best adventures are yet to come,” said Krimmel. “But the season of sweater weather, golden light and long walks comes with some other elements, so we’re really happy to offer these pieces that keep people warm, dry and looking good.”
There are new styles to choose from, and more sustainable choices than ever (including organic, recycled, hemp, bluesign® and Fair Trade Certified designs). The Fall 2014 Collection is available now in stores and online at prAna.com.
PrAna is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. Born from climbing and yoga, the prAna team creates mindfully-designed, purposeful and stylish apparel for free spirited people to pursue their passions on the water, mat, rock, trail, and street. From its beginning in 1993, prAna has been committed to weaving sustainable practices into its operations and supply chain, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. PrAna is also conscious of its impact on communities and has worked to include a growing number of fair trade styles every year. It is the first apparel company in North America to offer Fair Trade USA certified products and accessories. PrAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia.