The History Of Hemp
prAna is proud to be one of the first major clothing companies to offer Fair Trade Certified™ products. In partnership with Fair Trade USA, we launched our Fair Trade styles beginning with Soul T in 2010. With each new season, we aim to offer as many Fair Trade Certified products as possible through partnerships with newly certified factories.
Fair Trade certification for Apparel and Linens is the first social, economic and environmental standard that directly benefits the farmers who grow the cotton and the workers who sew the garments. It offers companies and consumers an unprecedented opportunity to positively impact the lives of these farmers and workers. For every Fair Trade Certified™ product sold, a percentage is paid directly to a special workers’ fund. Workers decide collectively how to spend these funds, based on the community’s greatest needs: from bonuses, scholarships and disaster relief funds, to medical care and transportation.
How Does Fair Trade Work?
Fair Trade is a market-based approach to poverty alleviation and sustainable development that incentivizes factories for complying with strict social, economic and environmental criteria and empowers factory workers through democratic process and additional income. It is a way for shoppers to gain a better understanding of how a product was made, rather than just where.
Fair Trade standards ensure that garment workers have safe working conditions, a voice in the workplace, higher earnings, and that women are treated equally. Although these rights may seem basic, they are simply not guaranteed in many of the countries where clothing is produced.
In order to become certified, a factory most meet minimum workplace requirements based on the International Labor Organization (ILO), and the facilities are regularly inspected for compliance. Additionally, all employees go through a series of Fair Trade trainings where they learn about their rights under the standards, how to manage and invest the additional income and how to improve communication with management.
Fair Trade certification promotes worker-owned cooperatives and protects workers’ right to organize:
Famers and factory workers must be democratically organized; they vote on how to best invest the additional Fair Trade premium that is earned.
Factory workers receive training on their rights, in particular the right to join a union
Facilities must have channels for workers to communicate concerns to management or to an outside organization, if a problem cannot be resolved within the factory.
Fair Trade is an incredibly empowering model for the entire supply chain: cotton farmers and factory workers trying to improve their lives, factory managers who want to do the right thing, brands like ours who want to support these efforts, and shoppers like you who want to make every purchase matter.
Learn more about our Fair Trade story