Make Every Day Earth Day
PrAna Creates Eco-Friendly Styles By Working With Globally Recognized Sustainability Experts.
CARLSBAD, CA (April 22, 2014) — Since 2012, prAna has partnered with bluesign® to offer a collection that looks good and feels good, thanks to a holistic approach to manufacturing that includes protections for the environment and the health of workers who come into contact with chemicals and dyes.
“We’re proud of our commitment to work with internationally respected agencies like bluesign® to build a healthier, cleaner, more sustainable supply chain — not just for us, but across the textile industry,” said Scott Kerslake, CEO of prAna. “On Earth Day and every day, we try to be the change we want to see in the world, showing that apparel companies can absolutely make good stuff in a good way with the help of organizations like bluesign®.”
The bluesign® System is the highest standard in the textile industry for environmental health & safety and chemical management. It takes into account air and water emissions, as well as occupational health and resource productivity when crafting its guidelines. Since becoming a bluesign® System partner, prAna has required its entire supply chain to follow the bluesign® System substance list. It has reduced its packaging by eliminating plastics, while also switching to more sustainable materials. And it is committed to increasing its use of bluesign® approved fabrics and trims.
“From day one, prAna has been about creating something sustainable and mindful that goes easy on the earth — it’s one of our core values,” said prAna’s founder, Beaver Theodosakis. “We’re proud to uphold the bluesign® standards, and grateful for its role in helping us find like-minded partners throughout our supply chain. For us, it’s the gold standard.”
“A bluesign® badge next to our clothes and accessories means that from start to finish, they have met the highest standards for chemical management,” said Nicole Bassett, prAna’s Director of Sustainability. “You don’t need to worry about harmful chemicals being discharged, because they were never used in the manufacturing process to begin with — it’s clothing that’s clean, sustainable and does no harm to the people who made it, or the planet.”
PrAna is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. Born from climbing and yoga, the prAna team creates mindfully-designed, purposeful and stylish apparel for free spirited people to pursue their passions on the water, mat, rock, trail, and street. From its beginning in 1993, prAna has been committed to weaving sustainable practices into its operations and supply chain, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. PrAna is also conscious of its impact on communities and has worked to include a growing number of fair trade styles every year. It is the first apparel company in North America to offer Fair Trade USA certified products and accessories. PrAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia.