prAna Launches Spring 2014 Collection
Includes Fresh Pieces in Rainwear, Swimwear and Yoga
CARLSBAD, CA (January 28, 2014) — Starting today, prAna’s Spring 2014 collection is available in stores and online, featuring refreshing new fabrics and designs.
“We are really excited to launch these pieces, and we hope they convey the same energy and intent we felt creating them,” said Christian Castellani, prAna’s Sr. Merchandise Manager-Direct. “For this spring collection, we’re loving the new, playful patterns lighting up our purposeful fabrics. The colors are really attractive and the materials stand up to our high standards for sustainability, comfort an durability.”
In prAna’s first-ever rainwear offering, the Jordi Jacket gives women a feminine, ruffle-hemmed trench that’s waterproof and breathable. The Dax Anorak offers men rain-resistant, fitted outerwear that performs without extra bulk.
For yoginis, prAna introduces the Misty Knickers, a fashionable silhouette made with a performance jacquard knit. Pair these bottoms with the new Bluesign-approved Perla Top, a scooped neck and solid ribbing detail, adjustable straps and moisture-wicking fabric.
Adding to the swimwear collection, prAna now offers the Montericco Short. These trunks, with a debossed all-over printed fabric, feature a flattering, athletic cut and snap waistband. For women, prAna is adding the new ultra-feminine Zira Top that boasts a UPF 50+ rating for extra protection. Paired with the new low-rise Sayha Bottoms—also UPF 50+—this is an attractive suit that will stay in place.
With new accessories like the Indigena Natural Yoga Mat, the new Bhakti Weekender Bag—based on prAna’s most popular print—and the original Dita Sun Hat, featuring UPF 50+, the Spring 2014 Collection is ready for action.
PrAna is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. Born from climbing and yoga, the prAna team creates mindfully-designed, purposeful and stylish apparel for free spirited people to pursue their passions on the water, mat, rock, trail, and street. From its beginning in 1993, prAna has been committed to weaving sustainable practices into its operations and supply chain, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. PrAna is also conscious of its impact on communities and has worked to include a growing number of fair trade styles every year. It is the first apparel company in North America to offer Fair Trade USA certified products and accessories. PrAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia.