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PrAna Invites Everyone to Love Boobies This October

Tuesday, October 22nd, 2013

Help Spread Breast Cancer Awareness With The Keep A Breast Foundation


CARLSBAD, CA (October 22, 2013) — October is Breast Cancer Awareness month and prAna is donating ten percent of its pink Henna E.C.O. yoga mat sales to the Keep A Breast Foundation.


“I’ve had students who’ve had breast cancer and a yoga practice is really something that can help sustain them,” said Shiva Rea, Global Yoga Teacher and prAna ambassador. “Keep a Breast is really one of the only organizations that’s providing breast cancer education in a way that’s fun. ‘I love Boobies’ kind of lightens it up.”


The Keep A Breast Foundation is the leading youth-focused, global, nonprofit breast cancer organization. Its mission is to eradicate breast cancer for future generations. It provides support programs for young people impacted by cancer and educates people about prevention, early detection, and cancer-causing toxins in our everyday environment.


“Keep A Breast breaks down the barriers around breast cancer and makes it something we can talk about,” said Kat Guay, prAna’s Brand Awareness Manager. “That’s why we’re excited to partner with them by giving our customers a way to support their mission while also encouraging the healing and restorative practice of yoga.”


PrAna’s E.C.O. mat was designed to be a toxic-free alternative to the conventional PVC mat. Therefore it is a mat that features cushioning grip and a durable printed design on top while being mindful of its users and the planet. It is available for $50 in all prAna retail stores, online at prAna.com and at select specialty retailers across the US.


“Just about everyone knows someone that has been touched by breast cancer — that’s why awareness and education matters,” said Andre Walker, Interactive Media and Influencer at prAna. “Supporting the mission of Keep A Breast reach through our Henna E.C.O. mat is attractive to not only a young demographic but to people of all ages and backgrounds.”


About prAna
PrAna is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. Born from climbing and yoga, the prAna team creates mindfully-designed, purposeful and stylish apparel for free spirited people to pursue their passions on the water, mat, rock, trail, and street. From its beginning in 1993, prAna has been committed to weaving sustainable practices into its operations and supply chain, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. PrAna is also conscious of its impact on communities and has worked to include a growing number of fair trade styles every year. It is the first apparel company in North America to offer Fair Trade USA certified products and accessories. PrAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia.


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