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prAna Fall 13 Sales Meeting

Friday, October 18th, 2013

The prAna Fall 2013 sales meeting took place October 15-17 here are our headquarters in Carlsbad, California. People from multiple continents converged to get a look at the Fall 2014 prAna Outerwear collection. prAna climber, Chris Sharma was recruited to be one of the male models in the fashion show and his performance epitomized the phrase ‘a fish out of water’. Chris’s humble demeanor was evident as he walked the runway in the new men’s collection. “I don’t know how these models can do this ?  All these people watching your every move – this is way more stressful for me than climbing a hard route”, exclaimed Mr. Sharma of his experience on the runway. 19 year prAna ambassador veteran, Fred Nicole was also in attendance to see the new line and study up on prAna’s ongoing sustainability efforts. Chris, Fred and others spent some time on the boulder at prAna and a portable brick oven served up gourmet pizzas. When the mechanical bull showed up, the hecklers chimed in and things got a little wild…

Learn more about prAna’s sustainability efforts