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Beat The Drum: Beaver T, prAna Founder

Monday, May 13th, 2013

We started in 1992 making clothing that worked well for climbing and yoga. It turned out that the clothing worked well for lots of other passions too, so we added new products with “purpose” in mind and scoured the world for design inspiration. We cut and sewed clothing in our garage and shipped it to customers in surplus fruit boxes gathered from the local grocery store. For hangtags, we ground up old newspapers, added essential oils and cut out the handmade paper with a pizza cutter. Our first employee slept on a hinged bed that turned into a shipping table by day. What’s changed since then? Watch the video to find out…
 


 
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