In 2012, prAna made a commitment to reducing conventional cotton in our product offering, this means a switch to organic cotton. We have made great strides in 2013 and upcoming products for 2014. Specifically we switched top selling categories like the Julz burnout fabric and the Bronson pant as well as increases in knit tops, dresses and sweaters to organic fabrics. With only 1% of the world’s cotton being organic, change has not been easy, but we are committed. We want to see a growing awareness and demand for organic because it is a best practice in agriculture. So, prAna helped sponsor this video to educate not only ourselves but our customers on why organic matters and why our choices make a difference. Please take a few moments to watch and share this video and continue to help drive demand for organic.
~ Nicole Bassett, Director of Sustainability
You vote with your purchases – vote for more organic: Women’s Organic Collection | Men’s Organic Collection
Learn more about the benefits of going organic