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The Art of Giving: Outdoor Outreach

Saturday, January 19th, 2013

Outddor OutreachWhen we started prAna 20 years ago, our dream was that our company could be a vehicle for positive change. We felt an urgent need to do good things for people and the planet, and to support worthy causes that were doing the same. The ancient Sanskrit word Seva inspired us — to give for the pure joy of giving without expecting anything in return. It’s a lofty ambition, and from a business perspective, not exactly sustainable. Yet the spirit of this ideal has always driven us to create products with purpose in mind. Fortunately, like-minded people found value in our goods, and they became the engine that helped fuel our dream.
In the spirit of the holidays, one way we’ve given back is by supporting Outdoor Outreach, which empowers underprivileged kids to make lasting changes in their lives through comprehensive outdoor programs. Every time you purchased select items from our ‘Art of Giving’ styles, we donated 20% of the proceeds to their cause. Well the results are in and as you can see from Outdoor Outreach Founder/Executive Director, Chris Rutgers’, expression in the picture below, he was very surprised at your support and generosity!
We’re still striving towards this idealistic notion of balancing “doing good” while doing good business, and we are grateful for the opportunities to partner with you toward that goal. May the year ahead unfold like the best journeys always do, one step at a time.
Chris sent us the following note that we wanted to share with you:
Thank you so much for EVERYTHING, I can’t tell you how grateful I am for all of the support you’ve not only given to the organization and the kids, but to me personally. Beyond your financial generosity, you’ve been so generous with your time, talent and wisdom. The check is amazing, but the support and guidance you’ve given to me and the organization over the years is the truly treasured gift.
The donation from prAna will entirely fund 15 kids to participate in one of our comprehensive inner-city after school programs for an entire year. Essentially, this donation will transform 15 lives. The kids served will be coming from a school where only half of their peers will graduate and a neighborhood where 45% of the population lives below the poverty line and only 20% of residents have high school degrees. This donation will allow 15 kids to come into a program that for the last 4 years has seen 100% of the kids graduate and move on to college. Beyond the weekly after school support, the kids will go on over 30 amazing outdoor adventures over the course of the year including rock climbing, surfing, snowboarding, backpacking and mountain biking.
In gratitude,
Chris Rutgers

Read more about Outdoor Outreach on Life | Learn more about Outdoor Outreach