The annual prAna Holiday Warehouse Sale was once again a huge success! THANK YOU to all of the prAna faithful who continue to support us and our clothing. This year’s charitable recipient is, once again, North County Community Services who also runs the North County Food Bank. 1% of your purchases went to support this local non-profit who continues to support residents of San Diego County year round. Their Executive Director, Stan Miller, sent us a very nice note…
North County Community Services is passionately committed to improving the health and well-being of individuals and families by providing programs that educate young children, support working families, feed the hungry and ultimately create opportunities to improve the quality of life for residents in North San Diego County.
Our organization operates eight child development centers across North County serving 859 families with low or no cost preschool services. In addition our organization operates North County’s Food Bank which serves 95 agency partners and their clients, providing food for more than 20,000 individuals each month.
The proceeds donated from the prAna sale will touch many lives in the coming months, allowing us to distribute 21,400 pounds of food. That is enough for 17,120 meals! (or enough to feed 90 people for over six months).
In mid February of 2011 North County Community Services received a grant from the USDA to conduct a formal study of hunger among Northern San Diego County populations whose incomes are at or below 200 percent of poverty. The last time this type of research was conducted was 2005 and it revealed that 18 percent of those households were food insecure – i.e. experienced hunger due to lack of resources at least twice during the past year.
Preliminary data from the 2011 study show the number of food insecure individuals in similar populations has swelled to 78 percent. That’s an amazing increase in hunger in our region over a relatively short period. As an agency, we intuitively knew the need had increased tremendously simply by the increase in demand we experienced over the past three years. Now we have solid evidence of just how big the problem really is in our region.
By very carefully investing donated dollars and creating a strategic alliance with Feeding America San Diego, North County’s Food Bank will be able to distribute more than 2 million pounds of food by June of 2012. Increasing the amount of food we move through our warehouse makes us more efficient and helps us meet the growing need in North County. For every dollar donated we are able to distribute enough food to provide four meals.
We are very grateful for organizations like prAna and their generous customers for caring enough to make a difference in the lives of those in need.
You can join them by supporting our work year round. To find out how, visit us on the web at www.sdnccs.org
Warm Regards,
~Stan Miller, Executive Director North County Community Services
Here are some more pictures of the craziness…
If you missed the sale this year, be sure to sign up for the prAna email announcements and we will see you in 2012 at the new prAna HQ (ooops was that our outside voice 
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