prAna: Sustainable Clothing

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prAna’s Spring 2012 Line Is Now Available!

January 30th, 2012

We are very happy to announce the release of our Spring line and hope you will enjoy wearing the styles as much as we had designing them for you!

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Functional Apparel for the Unconventional Spirit

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Annual prAna Holiday Warehouse Sale

December 9th, 2011

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Functional Apparel for the Unconventional Spirit

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prAna Holiday Gift Guides For Men & Women

November 22nd, 2011

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Functional Apparel for the Unconventional Spirit

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I’m not the type of person to spend time writing to a company about their product…

October 6th, 2011

Ok, this is another great letter that we had to share especially when Todd told us that his wife “insisted they do a mini photo shoot” all the way from Africa! The Stretch Zions are at home wherever you are…

I’m not the type of person to spend time writing to a company about their product. And I’m certainly not the type to spend any time on a yoga mat. But recently I was doing my annual shopping and comfy, durable, decent-looking pants was on my list. I saw a candidate but flinched a bit at the price. And when the REI employee gushed over its attributes, including that it was made by a yoga company, I smiled and put them back. Still, the other ones just didn’t fit, or were crazy expensive. So, when no one was looking, I grabbed them again and this time made for the dressing room. Hmmm. Definitely passed the comfort and look test so I reluctantly opened my wallet.

Soon after I embarked on a 2500 mile road trip with a wife and three children. I wore your zion stretch pants everyday. When I was inspecting them before buying I sort of scoffed at the button thingy on the lower leg. Yet soon I was rolling up to cool off or stroll on the beach. Even better I didn’t wash them once and they didn’t get nasty or ugly.

Now I’m back at work in Zambia (southern Africa) and your pants continue to serve me well. In fact, right before I left the land of high speed internet and infrastructure I ordered a second pair, this time olive. I hate spending money and I’ve never ordered clothes online before. But yesterday I wore them to a meeting with Ministry of Health officials and they had no idea what comfort I was sitting in. Best of all I’ve had no urge to do yoga.

Seriously: thank you for a great product that just works. Plus, I can’t help but show them off. “Look, they stretch!” If it’s a close friend I’ll even reveal the crotch air conditioning. Keep up the good work.

~Todd

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Functional Apparel for the Unconventional Spirit

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Fair Trade Month & Every Purchase Matters (videos)

October 5th, 2011

You can purchase prAna Fair Trade styles by clicking HERE

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Functional Apparel for the Unconventional Spirit

Every Purchase Matters w/Fair Trade Certified Apparel

prAna Founder Beaver Theodosakis at the Wanderlust Festival Speakeasy (video)

July 17th, 2011

Breath, life, vitality of the spirit.

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My Girlfriend Insists That We No Longer Spend Time Together

May 12th, 2011

This story from a customer was too good not to share :)

I am sending you these shorts because they have nowhere else to go. . She tells me they are too worn out and that I just need to move on. She is even saying they can’t call my dresser home any more. There is no way I could bear to throw them away – there is still so much life in them. If I gave them to Goodwill and I happened to see them on someone else, jealousy would rip me apart. After all, we have been through so much together.

These shorts have been in countless countries on at least 4 continents. Twice, have they gone to India, probably close to the factory from which they were born. They’ve gone from bouldering to farmers market, to the beach and then downtown for dinner… all in the same day. We have endured so much together and I thought you should know how much I loved them.

If I had to pick one aspect that was my favorite, it would be the cut and fit. I just can’t seem to find any pants or shorts that fit me right – but these were stellar. The gusseted crotch, taper from waist to leg, and pockets all kind of fall under that category and led to freedom of movement and function. The fabric is amazing. I like the heavier material and the durability that comes with it (but that they are light enough to breathe). The big mesh pockets are also rockin’. The subtle stitching details and overall appearance kept me looking good. I could go on: organic cotton, double stitching, ykk zipper, easy care, blah blah blah.

Now, the bad: you stopped making them. Like all companies do these days, styles are constantly being changed, tweaked and discontinued. Had I only known, I would have bought 10 pairs.

I had the pleasure of meeting Lewis Abercrombie on a beautiful Sunday in Santa Barbara during the Earth Day festival. He was kind enough to entertain my thoughts and give me your info. The presence prAna has had since opening the (Santa Barbara) store has been great to see and I like supporting companies that stay true to their roots. Keep up the good work, and if you can, bring back these shorts!

~Matt Dayka

Breath, life, vitality of the spirit.

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Earth Day Santa Barbara Favorites

May 11th, 2011

We were so excited to be a part of the amazing Earth Day event in Santa Barbara this year! There were over 38,000 attendees during the two-day event and it was very inspiring. It was an honor to represent Santa Barbara Outfitters and prAna. Santa Barbara is a very local community-oriented city and is extremely focused on local businesses, local jewelers and artists. Observing people support local economy was really wonderful!!!

We were placed among other eco-friendly companies and were surrounded by some inspirational people making a difference in the apparel industry! We featured our favorite products that we believed fit in at Earth Day. The five categories we covered were: made in the USA, made from 100% organic cotton, made from hemp, made from recycled PET, fair trade made.

We have quite a few products that fall into these categories but we picked our favorites that are definite must haves for the season! Our Favorites for Earth Day… and every day

~Camerin Barron, Marketing Assistant

Breath, life, vitality of the spirit.

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Time To Focus…

April 4th, 2011

There is nothing that makes us more proud of what we do than the letters we receive from our “tribe”! This is a great way to start the week and we humbly say… Thank You.

prAna,

I wish that I could write a thank you great enough for the clothes you manufacture. I started out roughly 13 years ago in climbing. A few years later (I dont recall how) I found me a pair of stretch zions. Since then I have been stuck on prAna and even influenced by the different sports that prAna markets their clothing to. I became a slack liner and have even dabbled in the art of Yoga.

While working at City Rock in Colorado Springs I had the great opportunity to let interested clients know that if they were going to get into climbing prAna sells the best clothing. I stayed in the hospital in a pair of sutras through my father’s ordeal with cancer. Hospitals can be an uncomfortable place but I never felt that way while wearing those pants. Now I work as a counselor for 4-5 year old children who are social and cognitively behind. Running around the playground is impossible in blue jeans but the stretch of the lycra in the pants really helps for bending and moving. All of these different parts to my story say this. I didnt have to worry about the clothes I was wearing. This gives me time to focus on my tasks, dreams, and desires. To me that says so much and for this reason I wanted to take the time to say thank you. I know my life would be of a lesser state/quality without the clothing that you passionately craft.

Keep Smiling,

~Jonathan Seubold

Breath, life, vitality of the spirit.

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prAna Initiates Fair Trade Apparel (video)

March 29th, 2011

We are very proud of the small but significant step forward we have made with our first Fair Trade style! The future is looking bright and we are very excited at the possibilities. If you would like to support the Fair Trade philosophy and “vote with your dollars” for more pieces in the future, you can find the Soul T HERE.

Breath, life, vitality of the spirit.

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prAna

prAna - “Breath, life, vitality of the spirit.” These qualities infuse not only our name, but also our aspirations, the things we make and how we make them. Welcome to mindfully designed, built to last products – born from the experience.

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