prAna: Sustainable Clothing

The first annual Canada Goose Cup street hockey tournament supporting The Conservation Alliance was held last week in Salt Lake City at the Outdoor Retailer Winter Market. 10 teams took to the rink donating $300 each to the Alliance. The winning team would take home the Canada Goose Cup (think a smaller Stanley Cup) engraved with their teams name to display at their offices. The cup will be passed on to the following years winning team.

The action was fast and dangerous to both the players and the spectators hovering on the rinks walls. Kudos to all who played and to those who dodged the “Orange Ball of Death” that frequently sped passed their heads. Team prAna arrived with only 1 weeks practice on used hockey sticks but they would not be deterred. What the prAna team lacked in technique they made up with heart and hustle as they advanced all the way to the finals beating the hosts, Canada Goose, and Merrell in route to the finals against Arc’teryx.

The Conservation Allianceis an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Since its inception in 1989, the Alliance has contributed more than $7.9 million to grassroots environmental groups. Alliance funding has helped save over 49 million acres of wildlands; 28 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see http://www.conservationalliance.com/.

Canada Goose proudly supports the Conservation Alliance, Polar Bears International (http://www.polarbearsinternational.org/) as well as a number of charitable organizations and outdoor ventures that provide even further commitment to Arctic stewardship and the environment. Canada Goose products have long been used by scientists, explorers and outdoor enthusiasts. For over 50 years the company has been committed to producing the best extreme weather outerwear in the world. From the South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Ask Anyone Who Knows(tm).

Special thanks to Rich Van Every for editing the video on such short notice. PrAna looks forward to seeing all of the participants next year to support such a worthy cause and a special thanks to Canada Goose for their organization of the tournament… and the Tequila… don’t ask