prAna: Sustainable Clothing

A couple years ago, we ran into climber and artist Jeremy Collins, on his hands and knees in Vail, Co. building a monstrous sculpture out of a huge pile of outdoor sports equipment he picked up at the Denver landfill. (yes, we said “landfill”). 

We were familiar with his work, but had never seen him working live, let alone in 3D!  

We asked him to take on a special project, building our prAna logo out of similar found objects.  He took a few measurements, sent some teaser images, then showed up at our offices in north San Diego, sunny California  with a single suitcase.

From it he pulled a few simple tools, and installed the sculpture of our logo that hangs in our entryway.  Connected with various screws, welded points and beneath folds of metal are random pieces of climbing protection:
- a cam
- carabiner
- nut
- re-purposed road signs
- two skateboards
- and various refuse found at climbing crags and in landfill transfer stations in the Denver area

One man’s trash is another man’s… priceless logo artwork.

Thanks Jeremy! www.jercollins.com <LINK>